Logo 15 Apr 2025

JD launches platform in the UK

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What happened: E-commerce platform JD.com is expanding into the UK with the launch of its new low-cost platform Joybuy on April 10, in a bid to compete with Amazon in the UK.

This isn't JD's first new retail rodeo in Europe – In 2022 JD launched Ochama in the Netherlands.
Shein, Pinduoduo, Meituan...