Logo 05 Jan 2026

2026 consumer goods trade-in program underwhelms

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The macro planner (NDRC) has finally unveiled its 2026 consumer goods trade-in program – and it’s a bit of a dud. Per the NDRC’s policy doc, released December 30, there is no meaningful expansion in the scope of the program, which will continue to subsidize sales of autos, home appliances, home furn...