Logo 05 Aug 2025

New regulations tighten food safety on e-commerce livestreams

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What happened: On August 1, China's market regulator (SAMR) issued draft rules tightening food safety on e-commerce livestreams.
Some context: The sale of food products via livestream e-commerce – including agricultural goods and novelty snacks – is wildly popular.

But it's also a non-stop source o...