Revisions to Pricing Law target e-commerce companies
On Thursday, the macro planner (NDRC) and market regulator (SAMR) released draft revisions to the Pricing Law for public comment.
The good news: The proposed changes include a ban on platform companies – such as e-commerce marketplaces – forcing retailers to sell below cost.
The not-so-good news: The draft revisions do little to address involution-style competition and price wars plaguing China’s industrial sectors, from autos to solar and beyond.
What happens next: The period for public comment runs through August 23.
- The NDRC and SAMR will then finalize the revisions and submit them to the State Council for review.
- Once approved, the draft will go through at least two rounds of deliberation by the legislature (NPCSC) – meaning it won't become law until Q1 2026 at the earliest.
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