Logo 27 May 2025

BYD injects new momentum into NEV price war with massive price cuts

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On Sunday, BYD announced its most aggressive price cuts of the year – injecting fresh momentum into China’s unyielding new energy vehicle (NEV) price war.

Nearly all of its top-selling mass-market models are now discounted by 20-34% through June 30.

Some context: BYD surged ahead in 2024 with 4.27...